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Ageing in a consumer society – From passive to active consumption in Britain - Policy Press Scholarship Online
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Ageing in a consumer society: From passive to active consumption in Britain

Ian Rees Jones


Targeted as ‘grey consumers’, people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older, but have not stopped consuming. Based on extensive analysis over two years, this book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last fifty years, the rise of the ‘individualised consumer citizen’ and what this means for health and social policies.

Keywords: consumer, consumer society, grey consumer, ageing, Britain, UK, consumer culture, older people, social gerontology

Bibliographic Information

Print publication date: 2008 Print ISBN-13: 9781861348821
Published to Policy Press Scholarship Online: March 2012 DOI:10.1332/policypress/9781861348821.001.0001


Affiliations are at time of print publication.

Ian Rees Jones, author