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Ageing in a consumer societyFrom passive to active consumption in Britain$
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Ian Rees Jones

Print publication date: 2008

Print ISBN-13: 9781861348821

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781861348821.001.0001

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(p.113) Nine Conclusion
Ageing in a consumer society

Ian Rees Jones

Martin Hyde

Christina R. Victor

Richard D. Wiggins

Chris Gilleard

Paul Higgs

Policy Press

This concluding chapter presents an argument that the role of the UK's ageing population in consumer society has been relatively neglected. It emphasises that the trend to earlier retirement, as well as the relative affluence of many retired people, is an important aspect of ageing in late modern societies. The cohorts of people who are now retiring are those who participated in the creation of the post-war consumer culture. Although these consumers have grown older, they have not stopped consuming. The discussion shows that their choices and behaviour are products of the collective histories of both cohort and generation.

Keywords:   ageing population, consumer society, trends, earlier retirement, post-war consumer culture, collective histories, cohort, generation

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