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Ageing in a consumer societyFrom passive to active consumption in Britain$
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Ian Rees Jones

Print publication date: 2008

Print ISBN-13: 9781861348821

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781861348821.001.0001

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Income, expenditure and inequalities in later life

Income, expenditure and inequalities in later life

(p.61) Six Income, expenditure and inequalities in later life
Ageing in a consumer society

Ian Rees Jones

Martin Hyde

Christina R. Victor

Richard D. Wiggins

Chris Gilleard

Paul Higgs

Policy Press

This chapter uses the data from the project referenced in the previous chapter, and considers these changes in relation to the trends in inequality and their impact on consumption patterns. It reveals that one area that has been largely neglected in research on later life is that of the consumption of health and health products. However, the chapter shows that the ageing of the population has profound consequences for the healthcare industry, in terms of demand for different healthcare products, consumer behaviour and marketing strategies.

Keywords:   inequality trends, consumption patterns, consumption, health and health products, healthcare industry, consumer behaviour, marketing strategies, demand, healthcare products

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