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Ageing in a consumer societyFrom passive to active consumption in Britain$
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Ian Rees Jones

Print publication date: 2008

Print ISBN-13: 9781861348821

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781861348821.001.0001

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The historical evolution of the third age

The historical evolution of the third age

(p.12) (p.13) Two The historical evolution of the third age
Ageing in a consumer society

Ian Rees Jones

Martin Hyde

Christina R. Victor

Richard D. Wiggins

Chris Gilleard

Paul Higgs

Policy Press

This chapter takes a look at the evolution of the ‘third age’ in British society, and traces its growth as a concept and as a social and cultural space. It uses various demographic and historical data, and presents various typologies and periodisations of the ‘third age’. The discussion also studies the ways in which it is expressed and reproduced in different social contexts. Several terms such as ‘generation X’, ‘baby boomers’, and ‘sixties hippies’ are introduced.

Keywords:   evolution, third age, social space, cultural space, typologies, periodisations, generation X, baby boomers, sixties hippies

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