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Enterprising care?Unpaid voluntary action in the 21st century$
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Irene Hardill

Print publication date: 2011

Print ISBN-13: 9781847427212

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847427212.001.0001

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Volunteering: caring for people like me

Volunteering: caring for people like me

(p.131) Seven Volunteering: caring for people like me
Enterprising care?

Irene Hardill

Susan Baines

Policy Press

This chapter focuses on communities of identity/interest using a case study of an organization actively supporting older people in urban and rural areas. It looks at a charity that supports older people to examine how a shared interest/campaign can be a powerful mobilization for voluntary action. It notes that a number of studies of volunteers have identified specific age-related sets of motivations. It provides a brief history of Age UK and examines the extent to which age-related motivations help explain why older volunteers are drawn to give time to help other older people. It also draws on findings from two projects undertaken between 2004 and 2008, which focused on older people's volunteering and were commissioned by the Big Lottery, Age Concern East, East Midlands and West Midlands to identify and evaluate existing effective practice in delivering services to older people aged 70 plus in remote rural communities.

Keywords:   identity, older people, rural areas, charity, voluntary action, motivation, Age UK, Big Lottery, Age Concern East, mobilization

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