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Governing health and consumptionSensible citizens, behaviour and the city$
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Clare Herrick

Print publication date: 2011

Print ISBN-13: 9781847426383

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847426383.001.0001

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The sensible drinker and the persistence of pleasure

The sensible drinker and the persistence of pleasure

(p.143) Seven The sensible drinker and the persistence of pleasure
Governing health and consumption

Clare Herrick

Policy Press

This chapter explores the ways in which drinking epitomises the deeper paradoxes of consumption, especially in the UK. At present, drinking is being subjected to an exceptionally intense degree of governmental attention due to its chronic and acute health effects, its evident impact on the social order of town and city centres and its recent inclusion in the World Health Organization's (WHO) global health remit. After setting out the ways in which alcohol is now deemed to be problematic and why, the chapter moves onto a critical analysis of the ways in which individual consumption choices have been corralled by a flurry of experts, groups and organisations into a series of tightly defined, but uniquely contentious, risk parameters. These parameters lay down what it is to be sensible in relation to drinking and have, therefore, taken on powerful political salience in the ongoing desire to curb the nation's drive to drink.

Keywords:   drinking, UK, driving, WHO, alcohol, global health remit

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