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Governing health and consumptionSensible citizens, behaviour and the city$
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Clare Herrick

Print publication date: 2011

Print ISBN-13: 9781847426383

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847426383.001.0001

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Events and the lucratively sensible city

Events and the lucratively sensible city

(p.117) Six Events and the lucratively sensible city
Governing health and consumption

Clare Herrick

Policy Press

With sports now being cast as a solution to a range of social, economic, health and urban-related ills, this chapter explores the role played by mass participation running events (MPREs) in achieving these aims and fostering, in the process, a lucratively sensible city. MPREs blend commercial means with the ends of mass participation to achieve a unique mix of profit and healthy lifestyle promotion. After detailing the nature and characteristics of MPREs, the discussion turns to the example of Austin's proliferation of events and Newcastle's major event — the Great North Run — in order to examine the discrepancies between the rhetoric and reality of MPRE participation in these two very different cities.

Keywords:   running events, MPREs, healthy lifestyle promotion, sports participation, Great North Run

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