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Governing health and consumptionSensible citizens, behaviour and the city$
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Clare Herrick

Print publication date: 2011

Print ISBN-13: 9781847426383

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847426383.001.0001

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Governing behaviour change in risky environments

Governing behaviour change in risky environments

(p.35) Three Governing behaviour change in risky environments
Governing health and consumption

Clare Herrick

Policy Press

This chapter explores the intensification of governmental attention on the realm of personal behavioural choices in the context of health in the UK over the last 20 years. It examines this in the context of the mounting tension between behaviouralist and environmentalist perceptions of risk. It asks how public perceptions of risk feed into techniques of behavioural governance that are fraught with tension and uncertainty about where attention and resources should be directed. Exercising common sense, or being sensible has emerged as a pragmatic attempt to try and neutralise the conflict between the public realms from which both market and environmentally/structurally generated risks emanate and the private realms within which behavioural decisions are fashioned and undertaken.

Keywords:   personal behavioural choices, UK health, risk choices, behavioural governance, common sense

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