This book tries to provide a novel and comparative perspective on the governmental drive to create healthier, more productive, engaged citizens. In order to achieve this, the book is structured around three key arguments that are woven throughout the chapters. The first asserts that personal responsibility and informed choice may be discursive bedrocks of neoliberal health policy, but the relative influence of people's circumstances or ‘luck’ has received far too little attention. The second argument builds on the first and posits that the call for sensible behaviour emerges from the need to manage tensions internal to many neoliberal economies. Third, the book argues that, with personal lifestyle choices now accepted as having a complex array of negative externalities, encouraging sensible lifestyle choices has become a tool in a range of public policies that extend far beyond public health.
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