Why Now? AP in a Neoliberal, Postracial Context
Why Now? AP in a Neoliberal, Postracial Context
This chapter recounts how attachment parenting (AP) has grown in popularity and has inspired a host of media and public attention since it was first named in the late 1980s. It refers to the establishment of organisations, like the Attachment Parenting International, that reflect the global expansion of the philosophy's reach, with forums and support groups in locations such as Brazil, Norway, and Turkey. It also cites the increased interest in AP as part of a broader intensification of parenting that is captured in the ideology of intensive mothering. The chapter addresses why AP has emerged at this particular socioeconomic moment, linking AP's heightened popularity to the dominance of neoliberalism in Britain and Canada. It explains how neoliberalism is inextricably tied to motherhood and understood as essential to the production of good citizens.
Keywords: attachment parenting, Attachment Parenting International, intensive mothering, neoliberalism, motherhood
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