‘Making a Difference’: Social Action and Enterprise
‘Making a Difference’: Social Action and Enterprise
This chapter explains how the Prison Radio Association (PRA) story is driven by the people who instigated and developed the activity. When asked to reflect on what drew them to the idea of prison radio, PRA participants all talk of the potential to change the lives of prisoners, and of a continued commitment to ‘making a difference’. The chapter focuses on the motivations, characteristics, and actions of those involved in the process. It also presents prison radio growth as a product of a wider political and cultural context that has redefined volunteerism, social activism, and cultural production in terms of enterprise and entrepreneurship, in order to support the restoration of social welfare and growth of the knowledge-based economy.
Keywords: PRA, Prison Radio Association, volunteerism, social activism, cultural production, entrepreneurship, social welfare
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