Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer. The book's guiding theoretical perspectives are race and the founding of the United States; racial ideology and the boundaries of Americanity; the production of (beer as) culture; and cultural diversity and brewing. It begins with an overview of the whiteness of craft beer. Looking at t ... More

Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer. The book's guiding theoretical perspectives are race and the founding of the United States; racial ideology and the boundaries of Americanity; the production of (beer as) culture; and cultural diversity and brewing. It begins with an overview of the whiteness of craft beer. Looking at the history of beer and its origin stories in the 'new world' shows that beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick and meteoric rise of the craft beer industry, as well as the myopic scholarly focus on economic and historical trends in the industry, the book states that there is an urgent need to take stock of the intersectional inequalities that such realities gloss over.