The attack on affirmative action has come from a select few individuals with resource. This fight was thought to have culminated with the end of affirmative action signaled by the Fisher v. University of Texas at Austin Supreme Court case. However, the policy received a surprising victory and continues to be an object of disdain by many conservatives today. With that being said, this chapter outlines the role of elite actors in framing prominent social issues, including affirmative action. This chapter also describes how certain frames may be used to not only minimize the discussion of race surrounding the policy but will also attempt to use threat and emotion to produce animosity in order to remove the policy from higher education.
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