This chapter examines the hegemony of white masculinity and critiques the imperialist fantasy of white masculine dominance, strength and power. This historical image bestowed white men the right to command and control humanity, which translates in contemporary organisational practice to the abiding association of white masculinity with leadership. Classical leadership theories are explored, showing how mainstream texts from charismatic leadership to transformational leadership assume and celebrate a white masculine subject. Media profiles of celebrity CEOs, Richard Branson and Steve Jobs, are analysed to illustrate the ways contemporary business leadership embodies white masculine ideals.
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