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The Future for Health Promotion$
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Colin Palfrey

Print publication date: 2018

Print ISBN-13: 9781447341239

Published to Policy Press Scholarship Online: January 2019

DOI: 10.1332/policypress/9781447341239.001.0001

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Strategies for health promotion

Strategies for health promotion

(p.83) Four Strategies for health promotion
The Future for Health Promotion

Colin Palfrey

Policy Press

This chapter focuses on various strategies for health promotion in the UK. It begins with a discussion of two opposing routes to better health, known as health promotion doctrines: Approach A is a health education approach that seeks to influence individual lifestyle, while Approach B argues that health inequalities can be reduced and public health can be improved only through social change and political action. The chapter then considers the different causes of ill health, with particular emphasis on the link between health and poverty. It also examines poverty in the UK, taking into account various definitions of poverty in the twentieth and twenty-first centuries, and health surveys that provide an annual update on current health behaviours and conditions in England, Scotland, Wales and Northern Ireland. Finally, it reviews health promotion strategies pursued in the four countries, such as tackling obesity, increasing physical activity and improving diet.

Keywords:   health promotion strategy, health education, social change, public health, ill health, poverty, health surveys, individual lifestyle, physical activity, political action

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