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The Future for Health Promotion$
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Colin Palfrey

Print publication date: 2018

Print ISBN-13: 9781447341239

Published to Policy Press Scholarship Online: January 2019

DOI: 10.1332/policypress/9781447341239.001.0001

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PRINTED FROM POLICY PRESS SCHOLARSHIP ONLINE (www.policypress.universitypressscholarship.com). (c) Copyright Policy Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PPSO for personal use.date: 18 October 2019

Evidence base and methods for evaluation

Evidence base and methods for evaluation

Chapter:
(p.55) Three Evidence base and methods for evaluation
Source:
The Future for Health Promotion
Author(s):

Colin Palfrey

Publisher:
Policy Press
DOI:10.1332/policypress/9781447341239.003.0003

This chapter focuses on the importance of the evidence base in evaluation methodologies for health promotion policies. It first considers the use of performance indicators for measuring the effectiveness of health promotion strategies, along with their limitations, before discussing two other methods designed to generate hard data on the effectiveness and cost-effectiveness of health promotion policies and projects: randomised controlled trials (RCTs) and interviews. It then explains what is meant by project, programme and policy in the context of Public Health England's policy to tackle child obesity and goes on to examine two extended health promotion projects in Wales: the National Exercise Referral Scheme (NERS) and the Caerphilly Cohort Study. The chapter concludes by looking at qualitative evaluation methods as alternatives to RCTs, including focus groups, and ‘empowerment’ as a key aim of health promotion.

Keywords:   evidence base, evaluation methodologies, health promotion policies, performance indicators, randomised controlled trials, interviews, National Exercise Referral Scheme, Caerphilly Cohort Study, qualitative evaluation, empowerment

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