Jump to ContentJump to Main Navigation
The Future for Health Promotion$
Users without a subscription are not able to see the full content.

Colin Palfrey

Print publication date: 2018

Print ISBN-13: 9781447341239

Published to Policy Press Scholarship Online: January 2019

DOI: 10.1332/policypress/9781447341239.001.0001

Show Summary Details
Page of

PRINTED FROM POLICY PRESS SCHOLARSHIP ONLINE (www.policypress.universitypressscholarship.com). (c) Copyright Policy Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PPSO for personal use.date: 09 December 2021

Evidence base and methods for evaluation

Evidence base and methods for evaluation

(p.55) Three Evidence base and methods for evaluation
The Future for Health Promotion

Colin Palfrey

Policy Press

This chapter focuses on the importance of the evidence base in evaluation methodologies for health promotion policies. It first considers the use of performance indicators for measuring the effectiveness of health promotion strategies, along with their limitations, before discussing two other methods designed to generate hard data on the effectiveness and cost-effectiveness of health promotion policies and projects: randomised controlled trials (RCTs) and interviews. It then explains what is meant by project, programme and policy in the context of Public Health England's policy to tackle child obesity and goes on to examine two extended health promotion projects in Wales: the National Exercise Referral Scheme (NERS) and the Caerphilly Cohort Study. The chapter concludes by looking at qualitative evaluation methods as alternatives to RCTs, including focus groups, and ‘empowerment’ as a key aim of health promotion.

Keywords:   evidence base, evaluation methodologies, health promotion policies, performance indicators, randomised controlled trials, interviews, National Exercise Referral Scheme, Caerphilly Cohort Study, qualitative evaluation, empowerment

Policy Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.