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The Good GlowCharity and the Symbolic Power of Doing Good$
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Jon Dean

Print publication date: 2020

Print ISBN-13: 9781447340027

Published to Policy Press Scholarship Online: January 2021

DOI: 10.1332/policypress/9781447340027.001.0001

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PRINTED FROM POLICY PRESS SCHOLARSHIP ONLINE (www.policypress.universitypressscholarship.com). (c) Copyright Policy Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PPSO for personal use.date: 24 September 2021

#humblebrags and the good giving self on social media

#humblebrags and the good giving self on social media

(p.51) 3 #humblebrags and the good giving self on social media
The Good Glow

Jon Dean

Policy Press

This chapter examines young people's perception and experiences of charity and voluntary action online, and what the implications of these practices might be. Findings show that despite the supposedly globalised nature of social media connections, friends and family still drive young people's giving online. Young participants report awkwardness about asking for donations and feeling that they may be ‘guilt tripping’ others into giving by requesting donations from friends. They also worry that talking about charity online could be perceived as ‘showing off’ how good they were or ‘humblebragging’ in a faux presentation of goodness, and, in the wake of several scandals in the non-profit sector, were concerned about authenticity in the charitable acts and good deeds of their peers. Contextualised within the sociology of youth on social media, such findings indicate difficulties for non-profits online, as wider social media behaviour shapes the reception of charity.

Keywords:   young people, charity, voluntary action, social media, giving, donations, guilt tripping, humblebragging, charitable acts, social media behaviour

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