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Policy Analysis in Canada$
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Laurent Dobuzinskis and Michael Howlett

Print publication date: 2018

Print ISBN-13: 9781447334910

Published to Policy Press Scholarship Online: January 2019

DOI: 10.1332/policypress/9781447334910.001.0001

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Media and public policy

Media and public policy

(p.351) Seventeen Media and public policy
Policy Analysis in Canada

Andrea Lawlor

Policy Press

Mass media has taken on an increasingly influential role with respect to the design, implementation and critical evaluation of public policy. This chapter explores the many ways in which media “matters” to the policy process, by highlighting media’s traditionally limited role in the scholarly literature on public policy, then moving on to a wider discussion of the direct and indirect capacity of media to influence the policy process. Media effects on policy such as framing and agenda setting are reviewed, as are concepts such as the institutional factors that guide political media production and the relationship between policymakers, public opinion and the media. The chapter concludes with a reflection on some of the contemporary challenges for the media-policy relationship in a rapidly evolving digital media environment.

Keywords:   mass media, media effects, framing, agenda setting, digital media

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