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Transport Matters$
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Iain Docherty and Jon Shaw

Print publication date: 2019

Print ISBN-13: 9781447329558

Published to Policy Press Scholarship Online: May 2020

DOI: 10.1332/policypress/9781447329558.001.0001

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PRINTED FROM POLICY PRESS SCHOLARSHIP ONLINE (www.policypress.universitypressscholarship.com). (c) Copyright Policy Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PPSO for personal use.date: 03 July 2022

Influencing travel behaviour

Influencing travel behaviour

(p.107) 5 Influencing travel behaviour
Transport Matters

Stewart Barr

John Preston

Policy Press

As travel planning’s theoretical underpinnings have broadened from engineering and economics to embrace psychology and sociology, an emphasis has been placed on social marketing and nudge theory. It is argued that this is consistent with a neo-liberal trend towards governing from a distance. Using two case studies, one a qualitative study of reducing short-haul air travel, the other a quantitative study of attempts to reduce local car travel, it is found that actual behaviour change is limited. This seems to arise because behavioural change has been too narrowly defined and overly identified with personal choice.

Keywords:   Travel Planning, Behaviour Change, Nudge Theory

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