Conclusion: The new fundraisers
Conclusion: The new fundraisers
The concluding chapter suggests that we are witnessing the emergence of ‘The New Fundraisers’ who exist in a necessarily complementary relationship with ‘The New Philanthropists’, said to typify the most recent generation of major givers. These two groups are shown to share similar demographic characteristics, attitudes and goals, including: shared passion for a cause and conviction about its importance that transcends any specific charitable organisation; the desire for agency and power; a focus on impact and results; and a joy in asking and giving. The similarities between ‘new philanthropists’ and ‘new fundraisers’ enables them to build mutually beneficial relationships that can achieve transformational results, despite a general lack of public affirmation in the UK for either givers or askers.
Keywords: Fundraisers, fundraising, charity, new philanthropists, new fundraisers, Impact, transformational philanthropy
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