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The New FundraisersWho Organises Charitable Giving in Contemporary Society?$
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Beth Breeze

Print publication date: 2017

Print ISBN-13: 9781447325000

Published to Policy Press Scholarship Online: May 2018

DOI: 10.1332/policypress/9781447325000.001.0001

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What do fundraisers do?

What do fundraisers do?

(p.137) Five What do fundraisers do?
The New Fundraisers

Beth Breeze

Policy Press

Despite the apparently self-explanatory job title, most fundraisers do not see ‘raising funds’ as their central task. This fifth chapter highlights the diversity and complexity of their work and describes the everyday reality of being a fundraiser. It is suggested that the job involves three sets of tasks: (1) Fostering a philanthropic culture within the charity and in wider society, as well as amongst potential supporters and donors; (2) Framing of needs in order to establish the legitimacy of the cause and educate potential donors about the existence of credible voluntary solutions; and (3) Facilitating donations by enabling people to act on their altruistic intentions through trusted and, where possible, enjoyable ways for donors to become engaged and involved in the cause. Successful fundraisers are engaged in emotional work (in the sense defined by Arlie Hochschild) within an emotional business. Their time is spent on fostering, framing and facilitating philanthropy by creating conducive contexts in which philanthropy can thrive, by inspiring and educating both colleagues and donors, and by setting the stage for effective asking and giving. None of these are straightforward activities, and thus require the ‘art’ and the ‘science’ described in the preceding chapters.

Keywords:   Fundraisers, fundraising, charity, volunteers, donor care, gift-giving, emotional labour, gratitude work, grateful patient fundraising

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