Jump to ContentJump to Main Navigation
The New FundraisersWho Organises Charitable Giving in Contemporary Society?$
Users without a subscription are not able to see the full content.

Beth Breeze

Print publication date: 2017

Print ISBN-13: 9781447325000

Published to Policy Press Scholarship Online: May 2018

DOI: 10.1332/policypress/9781447325000.001.0001

Show Summary Details
Page of

PRINTED FROM POLICY PRESS SCHOLARSHIP ONLINE (www.policypress.universitypressscholarship.com). (c) Copyright Policy Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PPSO for personal use.date: 02 July 2022

The art of fundraising

The art of fundraising

Chapter:
(p.115) Four The art of fundraising
Source:
The New Fundraisers
Author(s):

Beth Breeze

Publisher:
Policy Press
DOI:10.1332/policypress/9781447325000.003.0005

Chapter 4 focuses on the ‘art’ or the non-technical aspects of fundraising, exploring how the social and personal skills of fundraisers enable them to succeed. Drawing on interviews with 50 successful fundraisers, this chapter highlights the metaphors that fundraisers use to describe their work, the importance of skills such as reading body language, and exercising good judgments about how, and how fast, to progress relationships with donors. The importance of seemingly trivial decisions, such as the precise wording of an email or whether or not to send a birthday card, illustrates the difficulty of codifying this knowledge. It is argued that the art of fundraising involves responding creatively to the fact that each unique donor has different intentions, attitudes and aspirations in the context of each giving scenarios. As the language of gift giving is, by convention, oblique, it is also argued that the art of fundraising involves an ability to hear the ‘unsaid’ in order to understand donors’ desires and respond accordingly.

Keywords:   Fundraisers, fundraising, charity, art of fundraising, relationship fundraising, body language, middlemen

Policy Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.