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The New FundraisersWho Organises Charitable Giving in Contemporary Society?$
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Beth Breeze

Print publication date: 2017

Print ISBN-13: 9781447325000

Published to Policy Press Scholarship Online: May 2018

DOI: 10.1332/policypress/9781447325000.001.0001

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Who are the fundraisers?

Who are the fundraisers?

(p.57) Two Who are the fundraisers?
The New Fundraisers

Beth Breeze

Policy Press

Chapter 2 presents findings of a major survey of over 1,200 UK fundraisers. It illustrates their backgrounds, their paths into this career and how they acquired relevant skills and knowledge. Data on personality traits and emotional intelligence, as well as trust levels, social lives, hobbies and many other factors, are presented and compared with data on the general public in order to identify the extent to which, and in what ways, people who raise money for a living – including those who have succeeded in raising £1 million or more - either share characteristics or appear to be distinctive. Fundraisers often have formative experiences of helping behaviours, high levels of generalised trust, a greater predilection for gift-giving to loved ones and donating blood to strangers, a willingness to facilitate social situations, a preference for community-oriented and intellectual hobbies, positive personality traits and higher levels of emotional intelligence. Successful ‘million pound askers’ are likely to be older, more experienced, have a mentor, be more open and less neurotic. But the idea of a homogenous, ‘perfect type’ of fundraiser is rejected due to the wide diversity of characteristics associated with fundraising success.

Keywords:   Fundraisers, fundraising, charity, million-pound askers, socio-demographics, trust, hobbies, personality traits, emotional intelligence

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