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The New FundraisersWho Organises Charitable Giving in Contemporary Society?$
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Beth Breeze

Print publication date: 2017

Print ISBN-13: 9781447325000

Published to Policy Press Scholarship Online: May 2018

DOI: 10.1332/policypress/9781447325000.001.0001

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PRINTED FROM POLICY PRESS SCHOLARSHIP ONLINE (www.policypress.universitypressscholarship.com). (c) Copyright Policy Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PPSO for personal use.date: 05 April 2020

Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
The New Fundraisers
Author(s):

Beth Breeze

Publisher:
Policy Press
DOI:10.1332/policypress/9781447325000.003.0001

The Introduction chapter explains why a study of the social characteristics and daily practices of fundraisers is necessary and timely. A growing number of charitable organisations are shown to be pro-actively seeking voluntary income in a context of reduced income from other sources and a shortage of qualified and experienced fundraisers. The scarcity of fundraising talent is described as a global problem, and one that is exacerbated by the critical and cynical environment in which fundraisers operate. The efficacy of fundraising, such that most donations are prompted and solicited, is highlighted and linked to the argument that research attention needs to shift from the donors to the askers, which is the purpose of the rest of this book.

Keywords:   Fundraisers, fundraising, charity, media coverage, fundraising crisis, philanthropy research

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