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Beyond behaviour change – "Key issues, interdisciplinary approaches and future directions" - Policy Press Scholarship Online
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Beyond behaviour change: "Key issues, interdisciplinary approaches and future directions"

Fiona Spotswood


Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change. The first part presents a series of perspectives of behaviour change as it is currently researched and implemented. This includes an overview of theories of behaviour, of evaluation and intervention design, the various approaches to behaviour change policy and a review of both behavioural economics and social marketing. The second part presents a series of approaches which are more concerned with questioning underlying conditions in which problematic behaviour ... More

Keywords: behaviour change, social marketing, policy, theory, perspectives

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9781447317555
Published to Policy Press Scholarship Online: September 2016 DOI:10.1332/policypress/9781447317555.001.0001


Affiliations are at time of print publication.

Fiona Spotswood, editor
University of the West of England

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Fiona Spotswood

Part One Exploring the history, theory and politics of ‘behaviour change’

Three Intervention design and evaluation: behaviour change imperatives

Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt

Part Two Critique, innovation and new ideas

End Matter