Commodifying community
Commodifying community
American community development and neoliberal hegemony
This chapter focuses on the micropolitics of community development from 1992 to 1997 in the United States. There are two discourses identified for analysis: The ‘Revitalisation discourse’ constituted by the texts, language and practices of official state actors in President Bill Clinton’s Administration. In addition, community development is constructed as a tool to convey the principles of neoliberalism. In opposition to these practices, the ‘Coalition discourse’ is constituted by the texts, language and practices of feminist, anti-racist and Alinskyist practitioners. These discourses emerge in response to two important events: the hegemony of the New Right coalition and the divisiveness of so-called ‘identity politics’.
Keywords: New Right, Democracy, Discourse, Community, Revitalisation discourse, President Bill Clinton, Coalition discourse, Identity politics
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