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Alcohol and moral regulationPublic attitudes, spirited measures and Victorian hangovers$
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Henry Yeomans

Print publication date: 2014

Print ISBN-13: 9781447309932

Published to Policy Press Scholarship Online: January 2015

DOI: 10.1332/policypress/9781447309932.001.0001

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PRINTED FROM POLICY PRESS SCHOLARSHIP ONLINE (www.policypress.universitypressscholarship.com). (c) Copyright Policy Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PPSO for personal use.date: 06 July 2022

Health, Harm and Risk

Health, Harm and Risk

(p.203) Seven Health, Harm and Risk
Alcohol and moral regulation

Henry Yeomans

Policy Press

Chapter Seven addresses alcohol and health. After outlining longer-term developments, particular attention is paid to the issues of public health and addiction in the mid-twentieth and early twenty-first centuries. The emergence of an influential public health perspective on drink problems, with associated regulatory agendas such as units guidance and pricing controls, is analysed. The links between contemporary public attitudes and proposed reforms and their Victorian antecedents are explored and used to help illuminate the continuing role of medical and public health perspectives in advancing the moral regulation of alcohol. Ultimately, it is argued that these ways of thinking about alcohol reproduce a historical fusion of health and morality.

Keywords:   public health, alcohol, drinking, moral regulation, pricing, units, temperance

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