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Shepherd, I., & Hearne, G. (2019-08-21). Data analytics. In Data in Society: Challenging Statistics in an Age of Globalisation. : Policy Press. Retrieved 5 Aug. 2021, from https://policypress.universitypressscholarship.com/view/10.1332/policypress/9781447348214.001.0001/upso-9781447348214-chapter-004.