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The glass consumerLife in a surveillance society$
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Dr Susanne Lace

Print publication date: 2005

Print ISBN-13: 9781861347350

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781861347350.001.0001

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The data-informed marketing model and its social responsibility

The data-informed marketing model and its social responsibility

(p.99) 4 The data-informed marketing model and its social responsibility
The glass consumer

Martin Evans

Policy Press

This chapter discusses how vital information is to the private sector, as the personalisation of marketing and of products and services intensifies. It demonstrates how companies are using information about consumers from ever more diverse sources. However, more concern is given to the number of companies that do not take good information-handling practices seriously. It argues that much more needs to be done to raise consumers' awareness of information issues and to win companies over to the importance of responsible information use.

Keywords:   private sector, personalisation, marketing, consumers, information-handling

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