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Personalising public servicesUnderstanding the personalisation narrative$
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Catherine Needham

Print publication date: 2011

Print ISBN-13: 9781847427601

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847427601.001.0001

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Conclusion: personalised futures

Conclusion: personalised futures

(p.157) Chapter 9 Conclusion: personalised futures
Personalising public services

Catherine Needham

Policy Press

Bringing together the arguments in the rest of the book, this chapter makes explicit the ambiguities underpinning the personalisation narrative. Personalisation promises to finesse the tensions in earlier policy narratives, such as those around consumerism, responsibility, and community, but questions about equity, risk, vulnerability, exploitation, isolation, and commodification continue to have purchase. The chapter revisits the meaning of personalisation and assesses how far it can be understood as a stable and portable term within public policy. It also looks forward to future directions for personalisation, both within social care and across other public services. The chapter explores which types of personalisation are likely to find favour with policymakers in a context of major spending cuts, and how far there remains space for a progressive personalisation based on equity and social justice.

Keywords:   personalisation narrative, social justice, consumerism, public services, social care

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