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Personalising public servicesUnderstanding the personalisation narrative$
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Catherine Needham

Print publication date: 2011

Print ISBN-13: 9781847427601

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847427601.001.0001

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Personalised public services

Personalised public services

(p.29) Chapter 3 Personalised public services
Personalising public services

Catherine Needham

Policy Press

This chapter takes stock of the reforms undertaken in the name of personalisation, which thus far have focused on health and social care, education, employment, housing, and criminal justice. Specific reforms that have evoked a personalisation narrative in their development include self-directed support and personal budgets in social care, personal health budgets and more accessible services in the NHS, individual learning plans for schoolchildren, personal development plans for students, and family intervention projects and personalised conditionality for those using welfare services. The chapter discusses the distinctive features and histories of these policies, alongside consideration of their policy traction, recognising the key role of the social care sector as innovator and disseminator of personalised approaches. The focus is on England, where personalisation is furthest advanced and has a higher policy profile than in Scotland, Wales, and Northern Ireland.

Keywords:   personalisation, NHS, welfare services, England, social care

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