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Personalising public servicesUnderstanding the personalisation narrative$
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Catherine Needham

Print publication date: 2011

Print ISBN-13: 9781847427601

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847427601.001.0001

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Interpreting policy narratives

Interpreting policy narratives

(p.13) Chapter 2 Interpreting policy narratives
Personalising public services

Catherine Needham

Policy Press

This chapter sets out why an interpretive approach, based on the use of narratives within public policy, is the most appropriate way to study personalisation. It discusses narrative approaches to public policy and the elements of narratives that make them particularly compelling as accounts of policy change. In relation to personalisation, the chapter examines some of the existing accounts of personalisation, such as Beresford's distinction between ‘liberatory’ versus ‘managerial’ personalisation, and Leadbeater's continuum of shallow and deep personalisation. It concludes by setting out the data-collection and analysis methods that are used in the research, consistent with its concern for meaning and interpretation.

Keywords:   public policy, interpretive approach, personalisation, policy change, managerial personalisation

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