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Unequal ageingThe untold story of exclusion in old age$
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Paul Cann and Malcolm Dean

Print publication date: 2009

Print ISBN-13: 9781847424129

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847424129.001.0001

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A life worth living? Quality of life in older age

A life worth living? Quality of life in older age

(p.123) Six A life worth living? Quality of life in older age
Unequal ageing

Bryan Appleyard

Policy Press

The world wants longevity but it does not want old age. This chapter presents the underlying factors why the ageing population is faced with discrimination, condescention and fear by society. The author argues that, today, people are possessed with an unprecedented power to exploit, disseminate and reinforce ideas, prejudices and myths. This power is deployed to promote a cult of youth and a dismissal of age. Thus, the hope for older people is through the cooperation of the media who has the power to remodel the environment and the presence of fitter old people. The truth is that the human experience is as irreducible at 84 as it is at 14 and, once that truth is accepted, then it becomes impossible to discriminate against older people.

Keywords:   old age, longevity, ageing population, discrimination, media, condescention, fear

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