This chapter discusses the main goal of this book which is to explore the character of choice in society and identify where it came from. It also reviews the main ideas presented in each of the chapters. It notes that choice is individualising, particularly in this market-based society and economy. It suggests that the outcome of the repeated calculations of choice is satisfaction at success and frustration at the lack of it. The shift of responsibility from fate to chooser, however, elicits a sustained anxiety about successful choice.
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