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Challenging choicesIdeology, consumerism and policy$
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Michael Clarke

Print publication date: 2010

Print ISBN-13: 9781847423986

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847423986.001.0001

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(p.188) (p.189) Thirteen Conclusion
Challenging choices

Michael Clarke

Policy Press

This chapter discusses the main goal of this book which is to explore the character of choice in society and identify where it came from. It also reviews the main ideas presented in each of the chapters. It notes that choice is individualising, particularly in this market-based society and economy. It suggests that the outcome of the repeated calculations of choice is satisfaction at success and frustration at the lack of it. The shift of responsibility from fate to chooser, however, elicits a sustained anxiety about successful choice.

Keywords:   choice, society, market-based society, fate, economy

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