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Challenging choicesIdeology, consumerism and policy$
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Michael Clarke

Print publication date: 2010

Print ISBN-13: 9781847423986

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847423986.001.0001

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Choice and meaning

Choice and meaning

(p.178) (p.179) Twelve Choice and meaning
Challenging choices

Michael Clarke

Policy Press

This chapter discusses the various avenues that can be relied on for support for meaning of choice. Religion is supportive of the prevailing political order and the dominant religion engages with every aspect of society. Religion is a social institution which secures the meaningfulness of people's existence in societies when it is just there, taken for granted, inevitably. Hedonism, individualism, and the retreat into self in the search for meaning in this world are also examined. The chapter also explores self-improvement in finding meaning. Three options are presented if meaning and direction is subject to choice. First is to continue the rationalist grind and to accept that the price of this is lack of closure. Second is conversion to some form of certainty buttressed by powerful beliefs. The last option is one which is becoming ever more popular: the retreat into personal feelings.

Keywords:   religion, choice, hedonism, self-improvement, personal feelings, rationalism

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