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Challenging choicesIdeology, consumerism and policy$
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Michael Clarke

Print publication date: 2010

Print ISBN-13: 9781847423986

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847423986.001.0001

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(p.1) Introduction
Challenging choices

Michael Clarke

Policy Press

This introductory chapter begins by presenting different situations where choice manifests itself. It then defines choice as an idea and a value that is presented as an unmitigated good. It argues that more choice, that is, a wider range in areas where it already exists, and its introduction where it does not, is always beneficial, desirable and, therefore, legitimising: a matter against which there can be no counter-argument. Next, it explains that the ideology and institution of choice are rooted in the free market economy and the political system of electoral democracy.

Keywords:   choice, ideology, political system, free market economy, electoral democracy

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