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Public health ethics and practice$
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Stephen Peckham and Alison Hann

Print publication date: 2009

Print ISBN-13: 9781847421029

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847421029.001.0001

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The evaluation of public health education initiatives on smoking and lung cancer: an ethical critique

The evaluation of public health education initiatives on smoking and lung cancer: an ethical critique

Chapter:
(p.65) FIVE The evaluation of public health education initiatives on smoking and lung cancer: an ethical critique
Source:
Public health ethics and practice
Author(s):

Peter Allmark

Angela Tod

Jo Abbott

Publisher:
Policy Press
DOI:10.1332/policypress/9781847421029.003.0005

This chapter examines the ways in which public health information is communicated to the public and evaluates public health educational initiatives. It argues that the information concerning the relationship between smoking and lung cancer can convey the wrong messages. It discusses health promotion in relation to smoking and highlights the difficulties and dilemmas of health messages even where epidemiological evidence is strong. It contends that health education should be judged by the success with which it leads to people holding accurate beliefs.

Keywords:   public health information, health education, smoking, lung cancer, epidemiological evidence

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