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Community cohesion in crisis?New dimensions of diversity and difference$
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John Flint and David Robinson

Print publication date: 2008

Print ISBN-13: 9781847420244

Published to Policy Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781847420244.001.0001

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Geodemographics and the construction of differentiated neighbourhoods

Geodemographics and the construction of differentiated neighbourhoods

(p.219) eleven Geodemographics and the construction of differentiated neighbourhoods
Community cohesion in crisis?

Roger Burrows

Policy Press

This chapter addresses an issue that has been absent from the community-cohesion agenda so far: the role of new technologies in the representation and construction of neighbourhoods. The author uses several cases studies of the Mosaic software system and the cities of York and Sheffield in order to examine the relationship between digital representation and social geography. The discussion also highlights how new technologies allow more fine-grained classifications and sorting of populations and neighbourhoods. The chapter furthermore shows that geodemographic technologies may be increasingly influencing the residential decision making of particular groups.

Keywords:   new technologies, neighbourhoods, Mosaic, digital representation, social geography, geodemographic technologies, residential decision making

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