This chapter presents the methodology of this study and the rationale for using qualitative interviewing as the preferred approach. It discusses the practicalities of the research methodology, including the processes of developing an interview framework, engaging participants and analysing research material using Grounded Theory. This is followed by a discussion of the similarities and differences between the researchers and the researched, which are framed by notions of insider/outsider status. In this regard, we reflect upon how our positionality influenced the research process.
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