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The New Fundraisers
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The New Fundraisers: Who Organises Charitable Giving in Contemporary Society?

Beth Breeze

Abstract

This book is the first academic study of the profession of fundraising in the UK. Fundraising is an essential yet largely invisible career, despite its growing importance during a period of extensive public spending cuts and growing reliance on charities. There is a growing body of work focused on donors, such that the identity and motivation of those who provide resources are increasingly understood. Yet little is known about the motivation and characteristics of those who ask for voluntary support, despite almost every donation being solicited. As it is not possible to understand charitable ... More

Keywords: Fundraising, fundraisers, charity, charitable giving, donors, philanthropy, philanthropists, asking, solicitation

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9781447325000
Published to Policy Press Scholarship Online: May 2018 DOI:10.1332/policypress/9781447325000.001.0001

Authors

Affiliations are at time of print publication.

Beth Breeze, author
University of Kent