Beyond behaviour change: "Key issues, interdisciplinary approaches and future directions"
Beyond behaviour change: "Key issues, interdisciplinary approaches and future directions"
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Abstract
Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change. The first part presents a series of perspectives of behaviour change as it is currently researched and implemented. This includes an overview of theories of behaviour, of evaluation and intervention design, the various approaches to behaviour change policy and a review of both behavioural economics and social marketing. The second part presents a series of approaches which are more concerned with questioning underlying conditions in which problematic behaviours occur. The activities of commercial marketers are scrutinised, the ethics and efficacy of participatory approaches – without systemic change - are questioned, and theories of practice and whole-system approaches are offered as perspectives which lead to a more complete picture of ‘problem’ behaviours and how to change them. The book paints a picture of a field that is undoubtedly fragmented and subject to a series of forces, both internally and externally. It highlights the breadth of perspectives and does not seek to hide the conflicts between them. Rather, the book seeks to suggest the potential of transdisciplinary behaviour change and to pave the way for further innovative discussions across the field and the setting of a firm agenda for its future.
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Front Matter
- Introduction
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Part One Exploring the history, theory and politics of ‘behaviour change’
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One
The politics of behaviour change
Michael P. Kelly
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Two
An introduction to theories of behaviour
Tim Chatterton
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Three
Intervention design and evaluation: behaviour change imperatives
Sarah Denford and others
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Four
Government legislation and the restriction of personal freedoms
Alan Maryon-Davis
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Five
Evaluating the impact of policy: the built environment and travel behaviour
Steven Melia
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Six
Nudge: Recent developments in behavioural science and public policy
Michael Hallsworth andMichael Sanders
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Seven
Social marketing and multidisciplinary behaviour change
Alan Tapp andSharyn Rundle-Thiele
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Eight
Technology and the formation of socially positive behaviours
Adam Joinson andLukasz Piwek
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One
The politics of behaviour change
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Part Two Critique, innovation and new ideas
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Nine
Stakeholder marketing and the subversion of public health
Gerard Hastings andMarisa de Andrade
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Ten
Participation in behaviour change: technique or tyranny?
Katie Collins
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Eleven
Values and public expressions of concern
Tom Crompton
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Twelve
Social practices and behaviour change
Daniel Welch
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Thirteen
The emergence of systems thinking in behaviour change: a public health focus
Esther Trenchard-Mabere
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Fourteen
Conclusion: what is the future of ‘behaviour change’?
Fiona Spotswood andAlex Marsh
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Nine
Stakeholder marketing and the subversion of public health
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End Matter
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