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Brain cultureShaping policy through neuroscience$
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Jessica Pykett

Print publication date: 2015

Print ISBN-13: 9781447314042

Published to Policy Press Scholarship Online: January 2016

DOI: 10.1332/policypress/9781447314042.001.0001

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Brain culture in context

Brain culture in context

(p.37) Two Brain culture in context
Brain culture

Jessica Pykett

Policy Press

This chapter argues that there is a need to take seriously a geographical approach to ‘situated subjectivity’, and that such a sensitivity has implications for how we understand political agency and citizenship in the context of brain culture. Fears of political manipulation through the neurosciences and behavioural sciences have been widely expressed as much as their potential for political empowerment has been heralded. Yet these fears and hopes are reliant on a simplistic conception of the relationship between mind and environment. The chapter outlines the contribution of geographical thought to better understanding the importance of a context on decision making and of the political rationality of the brain world itself on shaping subjectivity in a circular manner. The chapter argues that those approaches which can bring together an emphasis on both the vital materiality of human life and its discursively constructed nature offer the deepest insights into the realms of brain culture investigated in the remainder of the book.

Keywords:   affect, agency, behavioural geography, citizenship, context, environmental psychology, human geography, mind, non-representational theory, subjectivity

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