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Social policies and social controlNew perspectives on the ‘not-so-big society’$
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Malcolm Harrison and Teela Sanders

Print publication date: 2014

Print ISBN-13: 9781447310747

Published to Policy Press Scholarship Online: January 2015

DOI: 10.1332/policypress/9781447310747.001.0001

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Welfare reform and drug policy: coalition, continuity and change

Welfare reform and drug policy: coalition, continuity and change

(p.167) Eleven Welfare reform and drug policy: coalition, continuity and change
Social policies and social control

Mark Monaghan

Policy Press

This chapter explores two public health programmes implemented in the UK under the 2010 Coalition Government, to illustrate how individualistic behavioural ideologies are embedded in them. Discussion notes how programmes may indirectly reinforce health inequalities, and indicates the importance of social contexts when appraising policies built around 'nudge' ideas. The two programmes involve the institution of health responsibility in the National Health Service (NHS) Constitution and the application of nudges. For the second, we focus on a distinctive example: organ donation. Although parts of the literature containing criticisms of behaviourist theories refer to obvious examples such as obesity, smoking and drinking alcohol, organ donation initiatives based on behaviourist approaches may have the potential to perpetuate health inequalities for already disadvantaged groups.

Keywords:   Organ donation, Behaviourist approaches, Health inequalities

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