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Negotiating cohesion, inequality and changeUncomfortable positions in local government$
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Hannah Jones

Print publication date: 2013

Print ISBN-13: 9781447310037

Published to Policy Press Scholarship Online: May 2014

DOI: 10.1332/policypress/9781447310037.001.0001

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‘I Love Hackney’/‘Keep It Crap’

‘I Love Hackney’/‘Keep It Crap’

(p.87) Four ‘I Love Hackney’/‘Keep It Crap’
Negotiating cohesion, inequality and change

Hannah Jones

Policy Press

This chapter explores a set of overlapping narratives about the meaning of a place – Hackney – and who is included or gets to speak for its local ’community’. Each narrative appeals to emotive associations with symbols of authenticity including claims to be marginalised or to understand marginalisation through identification with Hackney. It considers how the resonances of the local authority’s branding strategies for Hackney re-appropriated meanings and associations, and how others re-interpreted and subverted that Hackney brand. Questions of regeneration and gentrification, change and competition, cultural capital and authenticity are discussed. The role of local celebrity critics is considered, drawing on two original interview with local writers alongside interviews with policy practitioners in Hackney.

Keywords:   Hackney, gentrification, regeneration, authenticity, community, brand, place

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