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Policy analysis in Brazil$
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Jeni Vaitsman, Jose M. Ribeiro, and Lenaura Lobato

Print publication date: 2013

Print ISBN-13: 9781447306849

Published to Policy Press Scholarship Online: January 2014

DOI: 10.1332/policypress/9781447306849.001.0001

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Media and Policy Analysis in Brazil: The Process of Policy Production, Reception and Analysis Through the Media

Media and Policy Analysis in Brazil: The Process of Policy Production, Reception and Analysis Through the Media

Chapter:
(p.163) Thirteen Media and Policy Analysis in Brazil: The Process of Policy Production, Reception and Analysis Through the Media
Source:
Policy analysis in Brazil
Author(s):

Fernando Lattman-Weltman

Publisher:
Policy Press
DOI:10.1332/policypress/9781447306849.003.0013

This chapter identifies the key factors affecting how policies are received and analysed by the media. When the media are considered as a polyarchic institution, the balance of forces in the policy debate can be seen to raise or lower competitors’ transactional costs. The media act fundamentally by agenda-setting, framing issues by selecting the news and how it will be broadcast and by the panoptic effects of exposing people's vulnerabilities. He notes how the rise of the workers’ party (Partido dos Trabalhadores, PT) to government in 2002 kindled debate over review of existing communications sector regulations and introduction of a regulatory agency, both fiercely rejected by the major media, culminating in the government's abandoning its regulatory initiatives.

Keywords:   Media, Communication Sector, Media Regulation, Brazil

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