The chapter draws together the main lessons of the book. Post-modern campaigning places increasing emphasis on local campaigning focussed in marginal seats as an integral part of parties’ national campaign strategies. Local campaigning mobilises voters, raises turnout, and can shift the results in closely fought competitions. Party grassroots organisations in the constituencies are therefore a central plank in this strategy. But for the most part, they are in a parlous state financially – dependent on their own resources and fund-raising activities, but with little money and few members of which to draw.
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