Jump to ContentJump to Main Navigation
Money and electoral politicsLocal parties and funding at general elections$
Users without a subscription are not able to see the full content.

Ron Johnston and Charles Pattie

Print publication date: 2014

Print ISBN-13: 9781447306320

Published to Policy Press Scholarship Online: January 2015

DOI: 10.1332/policypress/9781447306320.001.0001

Show Summary Details

In Conclusion

In Conclusion

Chapter:
(p.191) In Conclusion
Source:
Money and electoral politics
Author(s):

Ron Johnston

Charles Pattie

Publisher:
Policy Press
DOI:10.1332/policypress/9781447306320.003.0007

The chapter draws together the main lessons of the book. Post-modern campaigning places increasing emphasis on local campaigning focussed in marginal seats as an integral part of parties’ national campaign strategies. Local campaigning mobilises voters, raises turnout, and can shift the results in closely fought competitions. Party grassroots organisations in the constituencies are therefore a central plank in this strategy. But for the most part, they are in a parlous state financially – dependent on their own resources and fund-raising activities, but with little money and few members of which to draw.

Keywords:   Election campaigning, Political funding, Grassroots organisations, Fund-raising activities

Policy Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.